Dollar General Corporation, an American chain of variety stores, was started by James Luther Turner alongwith his son Cal Turner (Sr.). On June 1, 1955, at Springfield, Ky., the company opened its first store. The head offices of the company are at 100 Mission Ridge, Goodlettsville, Tennessee and The United States. The company has opened its stores in 14,000 locations all around the world. At this time, the Chairman is Michael M. Calbert and the CEO is Todd Vasos.
During the depression, in October 1939, James and his son Cal launched their store J.L. Turner and Son Wholesale in., investing $5000 each. After few years, they changed from wholesaling to retailing, the move which made them $2 million by early 1950s. Not a single penny must be taken from the customer – this mantra became their success key for their long lasting benefits.
The goods sold in these stores are the ones which are used in daily basis like- clothing, cleaning supplies, home decors, health and beauty aids, pet supplies, toys, seasonal items, and grocery. Today, the total revenue is approximately $20.349 billion. The company has been the major discount retailer in 44 states, opening nearly 15,000 stores till date.
DG Corporation has initiated their new policy called as DGCustomerFirst Survey on its site DG store or Online Dollar Store. On a fine day, shopping can also be a good way to spend the day, especially for those who love to spend money.
For all DG customers, DGCustomerFirst has come up with a new media based platform to speak up their mind.
www.DGCustomerFirst.com comes with an online survey DGCustomerFirst survey, among the users in which simples questions are asked such as- the friendliness, about the level of customers satisfaction, the most recent shopping experience, the products, offered, and efficiency of the employees, the deals, the cleanliness of the facilities and other questions which are relevant to Dollar General.
Steps to enter DGCustomer Survey
The steps which should be followed to enter the survey are :-
- Sign up in the survey code and enter the 15 digit code from the latest receipt taken from any one of the Dollar General stores
- Fill in details such as the store number, the time and date of the receipt,and other asked informations.
- The survey is also for those who have not purchased anything from the stores but wish to do so, but via email, they are required to enter the sweepstakes. The sweepstakes are running on weekly basis and each entrant have the right to enter once in every week to achieve one of the 10 $100 gift cards given every week.